We're going to talk about Facebook advertising in this guide. We will start with simple basics and give advice on how to advertise your business, blog, website, products or services using Facebook. We will also give practical tips with step-by-step instructions and details on how to create your ads. We're going to talk about Facebook advertising in this guide.
As you may already know, Facebook is today's most popular social network. Facebook will reach more than 2 billion users in 2018, which is the highest number of users any social network has ever had. This network was initially limited to students from Harvard. More than half of the students began using it at the very beginning. Most students started relying on Facebook soon enough. After a while, this network was also used by other prestigious universities until it finally became public and free for all. Facebook swept the globe in just a short time and destroyed MySpace, the largest social media website to date, completely.
Facebook has changed a lot over time, finding a lot of uses, including advertising. Everybody is using Facebook today and it's no wonder people are trying to exploit this fact.
But first of all, why advertising on social media?
The number of internet users has been growing rapidly since the beginning of "the internet age" in 2000. Everyone is browsing the web today and even small children are learning at a very young age to use different gadgets with internet access. Social networks are the most frequently used online platforms and on a certain network almost everyone has at least one profile.
The combined audiences of Facebook Inc. are now over 4.37 billion Because there are so many people on social media, marketers and business organizations alike have seen marketing potential on these platforms. Since 2000, digital marketing has also grown a lot, and even social networks have adjusted and provided valuable advertising-specific social media tools.
Initially, marketers used their own methods to advertise on social media, but today there are streamlined features on social media that allow easy advertising while giving you the freedom to create your own custom ads and choose which individuals you target. Facebook is the first social media network to add an advertising system because this platform was already being exploited by many people to market themselves.
Besides being an amazing advertising system that everyone can learn how to use as it is currently the most popular social media platform around, there are always enough people to advertise to. These are the two main reasons why there is so much potential for Facebook advertising and why you should look to exploit its full potential.
Everyone advertises on Facebook, from small businesses, mid-sized businesses, to large corporations. This means that everyone can benefit from creating a marketing strategy on this social network, regardless of where they are in the industry or how big their business is. In addition, regardless of your budget, you can create advertisements that will provide you with adequate results.
1) Why is advertising so good for Facebook?
One of the unique things about Facebook is that you can also use that profile to create your own page apart from creating your profile on it. Only when you have a Facebook page can you advertise to the platform's fullest capabilities. The page can represent your company, organization, or anything else.
You share relevant content through this page and include all information about your services, products, brand, etc. It can be a reliable information hub that allows people to learn all about who and what you are. There are several Facebook add-ons on top of that that can turn your page into an e-commerce store. You can represent your organization in the best possible way and give all the information you need to your audience. You have the option on Facebook to direct all your marketing efforts towards your page, and that's why you can get comprehensive marketing results that you will really feel and notice.
So, let's see why you should use Facebook ads:
1) it's cost-effective, allowing you to target specific groups of people.
2) You can focus all your advertising on one brand / page.
3) It's the most popular social media network, it offers a lot of different advertising and targeting methods.
4) It is the easiest digital advertising plateform to use
2) Two type of ads
We can freely say that there are two ways you can reach people on Facebook–through paid advertising and organic advertising.
Both can be very effective, but free advertising methods naturally mean more time, more work and more knowledge invested in a campaign.
Simply put, you're going to need more time to reach people and actually market your product, service, or anything you're selling.
With paid methods, you will be able to get everything started faster, but of course, depending on the volume of your marketing needs, this means spending some amount of money. Facebook is one of the biggest players in digital advertising, indicating that social media advertising is at the forefront of the digital advertising world.
We divided Facebook advertising into these two categories simply because the paid meth chances are integrated with Facebook and made specifically for this purpose, while there are free ways to advertise something on your own without using any Facebook features.
-boost video views
-boost app installs
-invite friends to like
-promote valuable contents
-join relevant facebook groups
3) How to create your ad Account ?
You will first need to set up your ad account before doing anything.
Go to your Facebook page and see the "Add new" section on the left side where you should select "Add Accounts." The first thing you need to set up is the information about billing. You need to give a valid payment method to Facebook.
First go to the ad account setting that will have its ID, but you should insert an account name so that you know immediately for which page you use it.
Go through and fill all the spaces, make sure it's all accurate, and choose the right currency. You should also make sure you set it up properly because later you won't be able to change these things.
Then go to save and set up your billing information, then select payment methods under billing. You can choose the method of payment to be added here, i.e. credit card, PayPal or ad coupon.
Choose PayPal or credit card for starters, as there are probably no coupons available. Insert and continue with all the necessary information.
4) Boost your posts !
You will see the billing address at the end of each ad the next time you start creating an ad, and you can change the billing address here if necessary. In most cases, the amount of money will be checked on your account when you pay for an add on Facebook and if you have enough on it to support your ad budget, it will create your ad.
Only after the ad has expired will the amount be removed from your account. It may take 5 to 7 days before the amount is processed and removed from your account by Facebook. You're good to go and create some of your own Facebook ads once you've set up your payment method.
The easiest way to boost a post on your Facebook page is to post something, then go to your post's bottom right corner where a boost card appears. Click on it to open a new ad window.
You will see the "Audience" section on your left side at the top corner, where you can find several options to choose the audience you want to target with your ad. When you're there, there are three regular options you'll see:
-Audiences chosen through targeting
-Audiences that liked your page
-Audiences that liked your page and their friend
Facebook likes to change these settings quite often, and when you open your ad window to boost posts you may not get the same settings. However, there is an option to create your own audience and choose all of this audience's specifics. Below this section you will find the section called "Budget and Duration," where you can also adjust how much you will spend on your ad per day and how long it will last or until which date. Keep in mind that you're not going to have a daily budget and you can just insert the total ad budget.
If you want to know how much money you spend on a daily basis, however, just insert the budget and the number of days you want the ad to run and divide these two. You will get an estimate of how many people your post will reach based on your target audience, their location and the budget you set.
Facebook CTA Buttons By CTA Popularity Buttons Popularity Percentage people popularity percentage On the right, you'll see what your ad looks like for both desktop and mobile users. Tune your ad as long as you can until you're sure you've struck that sweet spot. Keep in mind that your post should not contain a lot of text in your post, as your ad may not be approved by Facebook.
Furthermore, for most people, long lines of text do not usually work well and you should avoid them.
Click on the "boost" button in the bottom right corner when you're done with all these things and your ad will be sent to review and boosted fairly quickly if all is OK.
You will be able to track the results in real time and see how many people it has reached when your ad is approved and your post is boosted. In addition, if you're happy with your post boost ad and it's running out slowly, you can just click the "add more budget" button to continue your ad or reach even more people.
At the end of your boost, you can check all the important metrics like post reach, commitments, how many people clicked on your post, how many shared, and from which countries are the people who liked your post.
5) organic post reach ?
The first thing you have to do is constantly share. Share posts every day during different periods, even two or three times a day. You need to share posts that are intriguing and relevant to your page and fans to improve engagement. You should also always ensure that your page postsare re-shared to your profile. They should also re-shareposts on their profiles if you have employees or co-workersworking with you.
Your social media marketing will grow naturally when the entire organization works together. More means more on Facebook, i.e. the more people share something, the greater the chances of more people like those posts. The more people it gets like a certain post, the more visibility it gets. Make sure you share posts publicly, of course, so that even people who are not your friends can see them. In addition, put captivating thumbnails and write post descriptions that attract attention and attract attention.
Go for quantity, but be sure to work as much as possible on the quality of your posts.
6) Fostering a website
Promoting their websites on social media is not uncommon for businesses. This is one of the best ways to keep many visitors safe and to steadily grow your website.
You might have put a lot of effort into creating your website, designing it, optimizing it and enriching it with blog posts, videos, products, and payment options, but if you couldn't attract any visitors and make them give your website a chance, i.e. see how good it is and how valuable it can be for them, it was all for nothing.
Customization is what social media lacks, but there are many people who are potential customers. This is why it can be such an effective way to market your business by combining a website and a Facebook page that correlates to it.
7) Use a business Page !
You want to find more people interested in what your page has to offer, share content, buy your products, or simply increase your page's overall visibility.
If you have a Facebook page that represents your business or some kind of organization, you will need to get as many likes as you can to support yourself and make your organization more visible to people.
The thing with Facebook pages is that the posts you share can only be seen by about 30 percent of people who liked your page and did not subscribe to it.
For instance, if your page has 1000 likes, only about 300 people will see your posts, and that's why loves are very important, and why you need to get a lot of them.
8) Use page likes to grow your community! How to:
The first thing you need to do is go to your created page. Just click on your page in the left corner where all your groups and pages can be viewed.
Once you're on your page, you should be able to see and click on the "Get more likes" feature above your cover photo.
Make sure you're logged in as that page's admin or you're not going to have the credentials to make any ads.
This button may be located on the timeline of your page with some pages, so scroll down a little until you find it.
You will see the daily budget denoted in US dollars when you find it, and that's the amount of money you spend on your ad every day, not the total amount, so make sure you remember that. To get a clear picture of what this is all about, first start with small numbers, see how the campaign works, how many you like, and then do it again. Once you've set your budget, you'll find the rough estimate of how much your page will get per day immediately below it.
The higher your daily budget, the more page you're going to get every day. Keep in mind that the number of loves you get per day can vary and is not accurate. You can choose the duration of your ad below the number of likes. You can choose between 7, 14, and 28 days, and if this doesn't suit you, you can choose the exact date your ad should run until.
You can see the Interest section above the "Budget and Duration" section, where you can type multiple interests to better target people. For instance, if you sell sports equipment, typing in sports, running or something similar would be normal. This allows you to target the right people interested in your page. This means that when they see the ad they are likely to click on your page.
You can select the locations where your ad will be displayed above the "interests" section. This is a great feature to make your ad specific and get meaningful likes. If you have a local business, for example, you should focus only on the areas where your potential customers may be. If you have an online business, however, you should look at target locations that need your products to have a market.
There is the "age" section above this section, where you can define your target audience further. The left slot is the minimum age for your target audience and the right one is the maximum age.
Finally, the gender section above the "age" section is the one you can choose to better define who sees your ads. You can see the "Add creative" section above, where you can edit the text and change your ad's image size, or insert some other image. You can also change the image's position to create the best possible effect. You can also upload and use a video in your ad instead of an image.
You will see the preview of your ad on the right side of the window, for both desktop users and mobile users. Click "Promote" and the ad will start running once you are satisfied with the end result.
9) Do not want to pay for likes ?
It's a good thing to create ads to get more likes, but you also need to learn how to do this without spending money. By doing this "manually," i.e. inviting people on their own, you can attract important fans who have a real interest in your page.
Paid page ads don't always bring lots of real fans that will keep engaging on your page and interact with your brand. The first convenient option is to directly invite people to like a page you'd like. Although there are daily limitations on how many people you can invite, you can invite all your friends to do so.
If you have many friends on your profile, this is a good opportunity to spread the word about your page immediately. Make sure you do this for as many people as you can every day.
Additionally, you can click on the likes you have on that post when you post something on your page and invite people from there to like your page, even if they're not your friends. You can boost your post and then invite them to get loves from people who aren't your friends or who haven't liked your page.
On the other hand, there is a chance that their friends will see their activity and like your post when someone likes your page. Also, make sure that you share these posts with your profile when posting on your page. That's how you're going to improve visibility and get a chance for more exposure and invite more people to like your page.
This is certainly a slower way to get likes, but you're always going to get meaningful likes. It's also a good idea to always have some activity on your page and expose yourself to potential customers and followers on an ongoing basis. The best way to combine this with paid methods is to build your fanbase steadily.
10) Drive traffic to your website with facebook ads
The first thing you need to have is, of course, a good built website to advertise your website.
Make sure you update your page with your website link so that every time you advertise you don't have to do it all over again. You may also get some organic clicks on your web address, so having it there is a good idea.
Go to your page, scroll down a little bit. You will see a blue card "Grow Business" pop up on the bottom left of your screen.
Click on this card and select the option "Get more visitors to the website" and the window to create your ad will appear.
Grow-business To promote a product or app, make multiple Facebook announcements at different times of the day and week In the "Ad Creative" section you will now get 4 things you can customize:
URL: this is your website's address and if you already have one set on your website, it will also be set automatically here.If you want a different address, simply change it.
Text: You should write an attractive text here that explains what your website is all about and why it should be visited by people.
Images / Videos: a suitable image or video can be selected for your ad. If you're going for an image, you'll get a 25 word max headline that can help you catch people's eyes, the option of uploading an image, choosing an image from your page, and repositioning the image you've chosen to fit the ad perfectly.
If you select the "video," you will have the option to upload your video or create a slideshow that you can follow up with appropriate music. Make your ad more interesting and attractive in order to engage people when they look at it!
Both video and image ads contain a call to action button, and you will have plenty of options to choose from: apply now, book now, contact us, download, learn more, send a message, request time, see menu now, shop now, sign up, and watch more.
The next section is the "Audience" section where you define once again the gender, age, and location of the people that your website ad will target.
You can choose general interests such as "music" here, however, and add additional interests to target people even better, such as "house music" or "techno music." Techno-music-aud The next section is the "budget and duration" section where you can set your daily budget, see the estimated number of clicks you get on your website ad every day and the duration of your website advertisement.
As always, you can see the preview of your ad on the right side of the ad creation window.
Include hashtags when publishing posts about your products or running campaigns.
This helps clients see their related posts. It also encourages them to use the hashtags when displaying your product in a post or participating in your techno-music campaign.
However, you will also get an Instagram feed preview with website promotion, given that these ads will also be viewed on Instagram. Make sure you check this section as Instagram requires specific images and videos if you don't meet the requirements they won't show up there, so make sure your ads are also suitable for Instagram. Once you're sure you've set the right way, double-check everything and then click "promote" in the ad creation window at the bottom right corner and create your ad.
11) Monitoring of your campaigns
It's simply not enough to create an ad and let your campaign run out when it comes to Facebook advertising. Trust me, you're going to do it over and over again, and the next time you're going to make sure you always do it better.
You will need to rely on your ads manager to see how your ads were performed and learn where you made mistakes and where you did good. Click on the "Account Overview" tab to go to your ads manager.
This is where you can learn a lot about your ad campaigns and gain valuable insights that can help you in the future to create much better ads.
In the account overview section, there are many things you can do and see.
Congratulations, congratulations! You've now learned the basics of Facebook advertising. You can also start creating your Facebook marketing campaign and see how the magic is happening. Make sure you remember and use all the things you have learned today for your benefit. While these things can be quite valuable, they're just the basics of Facebook advertising–here we're just scratching the surface. So be sure to learn more in the future and try to improve your advertising skills. You will be able to create full blown marketing campaigns on Facebook when you reach the advanced level. Good luck!