It is a skill that all ecommerce entrepreneurs eventually need to learn to create effective Facebook ads.
While free marketing ideas can help you get your first few sales, top online stores are all investing in advertising to ensure a rapidly expanding growth.
The truth is, it's not as easy as you would think to create great Facebook ads. This article will show you examples of Facebook ads that you can use to inspire your next campaign.
Exemple 1 : Ads exemples: Jewelry
If you sell jewelry or rings of commitment in this case, carousel ads will work well. Most women have different tastes and carousel ads allow you to show a wider audience different styles and colors.
I saw this ad in my newsfeed personally, about every single day. After seeing it for what felt like the 100th time over the course of a year, I finally browse the website to send my partner a picture of an engagement ring style that I really would like, so this is a great example of one of those working Facebook ads.
While I don't know what the actual frequency of this particular ad is, it can sometimes lead to a potential customer moving through the funnel by not capping a frequency. It's easy to ask customers to shop trends when it comes to ad copying.
But the truth is, the audience is more focused on the pictures they are viewing than on the copy they are reading for this type of product. For visual platforms, engagement rings are made to underline the importance of flashy copy.
This could be a successful Facebook ad as more than 200 likes and 13 comments are engaged on it. Plus, I know from seeing this ad throughout the year that they've been experimenting with different images, so it's definitely not their only ad.
They always stick to ads on the carousel, noticeably. If a professional marketer clicks on an ad, this is a good sign of being a great example of Facebook ads.
Exemple 2 : Kickstarter Projects
This is the perfect example of Facebook ads as it focuses on buying the impulse. I originally thought it was an article when I saw this ad and clicked on it.
Something that pops up in this ad is that some words are written in ALL CAPS.
While some might not like all caps text, it actually captures attention. And the truth is, the scammy appearance will be ignored if you present the right product or offer to people. CRAZY comfortable' is the keywords that pop up well in this ad.
Comfort is something that a lot of people look for in a shoe so it's an important keyword and crazy adds emphasis on how comfortable it is. And the emphasis on' elegant' and' luxurious' makes you feel that even when dressing up, which is rare, especially in women's shoes, you can be comfortable.
Also the picture is interesting as it breaks down the shoe's components. This is often found in running shoes advertisements but not as common in women's shoes such as heels or flats in this case. Overall, I was convinced by the unique image and all caps to stop scrolling and clicking.
Exemple 3 : Bags & Luxury
Video ads on Facebook are effective in keeping a person focused.
There's no exception to this Longchamp ad. The ad features a model that spins around showing in the shot her clothes and handbag. It's simple to copy. It let potential customers know that there is a new women's collection, hence the word ' Mademoiselle.'
This effective Facebook ad has more than 940 likes, 16 comments and 68 shares. The ad has, noticeably, over 213k views, which is a fairly high range. When I saw the ad, for about two minutes I basically watched it on a loop and didn't even realize it. This was a retargeting ad, I'm pretty sure. And I've also seen this on my Instagram feed, another great video ad platform.
Exemple 4 : Underwear
One stands out in a crowded marketplace on creative Facebook ads like this Me Undies.
While most marketers on Facebook's blue and white platform do not recommend a blue photo, this dark blue ad definitely stands out. While with every niche it won't work, the exception is glowing in dark products like this one.
The product is more of an impulse buy than a search-based product that makes it a great product for Facebook promotion.
The picture clearly shows a glow in the dark product, and the dark picture makes it more visible that they are selling that. This point is also emphasized by the copy with' It's Lights Out!
The ad commitment shows that this is a unique product, especially as almost 7k people liked the post and it was shared by almost 700 people. And with more than 1k comments, you can probably expect some comments to be made where people tag their friends.
This example of Facebook Ads reminds advertisers to be different in distinguishing themselves on a crowded marketplace and focusing on promoting products to buy impulses.
Exemple 5 : Baby ads and creativity
This effective Facebook ad has the perfect blend of colorful and cute.
If you're a new parent, seeing cute baby pictures can help you buy an impulse. Plus, a baby is pretty adorable in a cute animal onesie, which makes the picture very careful. But even if you scroll past the picture, the multiple emojis used will make you notice a color pop.
The emojis add a focus to the copy from lollipops to explosions. And what about the copy?
Well, let's let you know you've got a limited offer of up to 80 percent that sounds like a pretty attractive deal.
The limited time gives you the fear of missing out that also encourages the purchase of the impulse. Notice also how the outfits are described:' soft & cute,' which can also be used to describe babies. All the components from images to emojis to copy all collaborate to create an effective Facebook ad.
Exemple 6: video ads
This example of Facebook Ads is a star map video ad.
The copy mentions details of when you are likely to want the product, such as a child's birth, commitment, wedding, or a special time.
It is a peculiar product that makes it perfect to capture the purchase of the impulse. That's why more than 3k people liked the post and more than 600k people watched the ad.
Once again we see the use of emojis in the ad that gives the ad a color pop in the text to help draw more eyes to the copy.
You will notice that the link with a heart emoji next to it says' A Gift to Remember.' Since the earlier copy mentions special occasions, it helps connect the special event with the gift.
Therefore, if you visit a new mom or go to an engagement party and see the ad, you may choose to give it. Or you might choose to buy it for yourself if you're celebrating a special occasion.
Exemple 7: hair industry and dropshipping
The Facebook ad for Luxy Hair is a carousel ad containing video content.
They often display content with beautiful women as they sell to women to help women imagine how much better they will look with their hair extensions. You'll notice how even the copy mentions the problem they're solving:' add instant length and volume.'
A person with short or thin hair is likely to be their target market as they want a better look.
Pia Muehlenbeck is noticeably the ad's star and if you've ever seen her Instagram account you'd know she's got 2 million followers.
You may not have the budget for an influencer when you start, but it's worth considering for your ads as your brand grows.
Exemple 8: Retargeting
If you've ever read anything I've written about retargeting ads, you're going to know how effective it is to convert the sale.
I browse the website of Royal Albert on a regular basis and it was a retargeting ad that I got after looking at their products.
What I love about this side bar ad is that it encourages buying by offering a freebie with' Buy 3, Get 1 Free.'
The copy below shows that they probably understand their audience as they say' Be the perfect host with Royal Albert Dinnerware.' It shows that their customers buy their products to host nice events.
And for the record, I've been hosting tea parties at my house, so with this Facebook ad, even without having a lot of data on me, Royal Albert nailed it pretty much.
Exemple 9: Makeup and dropshipping ads
What I love about Sephora is how much they are experimenting with.
I always get ads from Sephora, but it's never the same.
They show different products on an ongoing basis, have different offers, unique copy and more. Look at how the graphics display the products.
They position the products or create a visually stimulating graphic at certain angles. The color of the foundation or lip is spread so that you can see better what it looks like, but it also helps to improve the graphic look.
They don't just take pictures of the product, they add elements of design to help make it pop.
Because of the smaller size, the image needs to stand out when it comes to sidebar ads. One thing to notice is that the domain is to add emphasis in all caps. These may retarget ads as I shop on their website on a regular basis.
If they are, it makes sense to link all caps as I would already be familiar with the brand and it gives it an additional emphasis.
Exemple 10: Fashion, shirts and dropshipping ads
I don't usually notice sidebar ads, but my eye was caught by this one.
Usually I don't recommend clothing ads without models, but with the simple addition of the purple background, this one popped.
If you don't have the budget to take model photos or if your manufacturer only provides model-free pictures, feel free to add a colored background to make the picture pop against a plain white background.
It's easy and simple to do, but the contrast can help draw more eyes to your ad to attract the click.
Also, when it comes to copying, double check that when writing it, none of your ad copy will be cut off!
These 10 examples of Facebook ads can help you understand better what type of ad format works best with your audience, what your ad should focus on like copy versus image, and how to create effective Facebook ads as a whole.
While you may be tempted to use these advertisements verbatim, the truth is that the audience of your store is probably different from those mentioned above. These samples of Facebook Ads can be used as a guideline or as a starting point when building your first few Facebook ads, but you will ultimately have to experiment to find out what resonates with your particular audience.
Also, remember that this article does not mention targeting that will also play a major role in your Facebook success.