Why you need this tracker ?
The Facebook pixel provides important information that you can use to create better Facebook advertisements and better target your ads.
Facebook tracking pixel data helps people who are most likely to take your desired action to see your ads.
This enables you to improve your conversion rate for Facebook ads and improve your ROI. You should install the Facebook pixel now even if you are not using Facebook ads yet.
It will start collecting data immediately so that when you're ready to create your first Facebook ad you don't have to start from scratch.
How can the Facebook pixel be used? Here are just a few ways that your Facebook marketing results can be improved by the pixel.
1) Use the power of the pixel: Conversions !
After viewing your Facebook ad, the Facebook pixel lets you see how people interact with your website.
Even through their devices you can track customers. This allows you to see if, before buying, people tend to see your ads on the mobile but switch to a desktop.
Or, perhaps it's the other way around. This information can help you to refine your ad strategy and calculate your investment return.
2) The pixel enables you to get the best return thanks to the retargeting
Retargeting pixel data and dynamic ads on Facebook allows you to display targeted ads to people who have already visited your site. Here you can really choose to get granular. For instance, you can show people an ad on your website for the exact product they abandoned in a shopping cart or added to a wishlist.
3) Lookalike audiences!
Facebook can use its targeted data to help you build an audience of people with similar likes, interests and demographics to people who already interact with your website. This can help to expand your potential base of customers.
4) Metrics !
Would you like to use web conversion campaigns, your website's custom audiences or dynamic ads? You can only do that if you have the Facebook pixel installed. To track metrics such as cost per lead or cost per conversion, you also need the pixel.